After the invasion of France, Germans were doing a lot of requisition and French companies needed to adapt to the invader. 
This matches are in Pf money (German cents during ww2) and written in German for the army. It is manufactured in Metz (North East of France). The Packet's drawing is one of the medieval remains in Metz called "the german gate". This type off matches are in the collector reference books and are becoming rare to find. Ideal to complete your Landser bread bag !